Network television viewing tends to dip in the summer while cable channels see an increase by bringing out their big shows, and this is reflected in TV-related social media.
In fact, Twitter traffic for last night’s cable-TV programming far outstripped that devoted to network television. The big winner was live coverage of E3, a.k.a. the Electronic Entertainment Expo, the annual video-game conference where gaming enthusiasts learn about new games and technology that will be making their thumbs cramp up in the coming year.
Spike’s E3 coverage was last night’s No. 1 TV-related traffic generator on Twitter, with more than 494,000 tweets, while the G4 channel’s coverage racked up nearly as many, 479,000 tweets.
This was far more than the No. 1 Twitter show on network television: a new episode of The Bachelorette, which resulted in just over 112,000 tweets.
The No. 2 network show was a new episode of America’s Got Talent, with 35,000, followed by the season premiere of Hell’s Kitchen with 31,000.