American TV viewers who took to Twitter last night were few and far between. In fact, last night’s most tweeted about network TV broadcast was NBC’s coverage of the 37th annual Macy’s Fireworks Spectacular, with 53,516 tweets devoted to the Regis Philbin-hosted celebration of patriotism and pyrotechnics.
Other shows that made an impact in social media last night — albeit not much of an impact — include reruns of ‘Modern Family’ on ABC (9,140 tweets) and ‘New Girl’ on Fox (7,476).
Things were slightly better on basic cable, but only slightly. Twitter’s top-rated cable show was ‘SpongeBob SquarePants,’ with more than 78,000 tweets, followed by ‘Dallas’ with 41,466 and ‘Futurama’ with 38,930.