Hobbits take to the sky as Air New Zealand unveils it’s new Hobbit-themed Boeing 777.

In an unusual ceremony at an airplane hangar in Auckland last weekend, media were greeted by musicians and robed singers as CEO Rob Fyfe and  reps  from Warner Bros presented a new aircraft featuring a massive 830 square meter graphic from the film, The Hobbit: An Unexpected Journey - set to be released today in New Zealand.

According to Fyfe, this is the largest graphic ever to be applied to an aircraft and is part of New Zealand’s ongoing support of Peter Jackson who – unless you’ve been living under a rock – is the Kiwi-born Director of the crazy popular Lord of the Rings series. Since both the Rings and new Hobbit movies were predominantly filmed in New Zealand, it only seems fitting that the airline be involved in bringing fans to the country to live out their “Middle Earth” fantasies.

Look out for the plane on services between Auckland, Los Angeles and London.

For more info  on the themed planes, visit: www.airnzhobbitmedia.com