After the massive user outcry surrounding Instagram’s decision to alter its Terms of Service to essentially say “we own your photos,” the company announced today that it will be reverting their policy to the original version.
Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.
After the amount of hostility between Instagram and Twitter this year and the uproar regarding this most recent debacle, it might be the first smart move Instagram has made in some time.
Don’t get your hopes up too high though, because changes are still coming. Instagram is simply taking a moment to pause, let users settle down, and will eventually come back with a new policy for its advertising business.
You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.
Before you go slamming Instagram about not remaining true to their ‘filtered photo service’ roots, remember that the company has to make money somehow. Let’s hope their next big idea doesn’t make us all want to ditch the community again. Facebook does own the company though, so we’ll see.