Facebook’s Director of Developer Products, Doug Purdy, just revealed that 230 million people played games on Facebook in the past month. He also announced that 8 of the 10 top grossing iPhone apps are integrated with Facebook. That’s a heck of a lot of Bejewelled Blitz and Scrabble.
Currently, Facebook allows users to play games directly on their website, but also offer an SDK to push data from standalone apps on Android and iPhone to Facebook. And based on these numbers, this system is extremely valuable. Doug Purdy discusses the advertising potential of these findings below: