One of America’s most beloved and recognized bourbon brands has been caught redhanded watering down its whisky.
Maker’s Mark admitted this week that recently the company has been diluting its bourbon with water in order to keep up with growing demand for its product. The dilution actually takes down the drink’s proof from 90 to 84, which also reduces the alcohol content from 45 per cent by volume to 42.
Apparently, the company hasn’t been able to keep up with increasing consumer demand for its whisky, which is why it made the decision to dilute its existing recipe in order
Bourbon-lovers have taken to Twitter and other social media bemoaning the company’s decision to compromise Maker’s Mark’s quality. While the company said customers shouldn’t notice a difference in taste, it would seem the Twittersphere is still none too keen on the idea of compensating for a lack of quantity by diluting the quality of their favourite bourbon brand. The common questions is why wouldn’t the company just raise the price rather than watering down its current inventory to create more?
In the meanwhile, Maker’s Mark says it’s working to upgrade its facility and expand its distillery in order to keep pace with the increase in demand. Cheers to that.