Roadside human advertising has been a staple of our Western culture since time immemorial. Basically, some dude (or woman, but typically it’s some dude) holds up a sign promoting a product. Then people drive by, see him holding up the sign, and are immediately convinced to purchase copious amounts of said product (note: results may very). Over the years, signholders’ stylistic approach has fallen into one of three separate-but-equal categories. They either A) hold the sign steadily, B) spin it, or C) engage in a combination of both.
But courtesy of this random dude, the art of roadside sign shenanigans has been forever flipped on its head (pun mostly intended). This guy plays by his own roles, with little regard for his profession’s storied history. Call him a hero. Call him a villain. But above all, call him the world’s greatest sign flipper. Then bow down in reverence, because his awesomeness may destroy you.
